As published in Beverage Wholesaler on June 7, 2019
Broken Shed Named Top Emerging Imported Spirit
The craft spirits movement is hardly contained to America. Countries across the globe now play host to a worldwide market of premium spirits from craft producers. After all, consumer appetite for high quality and interesting stories are tastes that fit into nearly any culture.
With that in mind, here are four emerging imported spirits that reflect the global craft movement.
Hailing from New Zealand, this craft vodka is made from a blend of two natural water sources, combined with natural protein whey. Unusual for a smaller brand, Broken Shed employs brand ambassadors in all 16 U.S. states where it operates. The suggested retail price is $26.99 per 750-ml. bottle.
“Tito’s has successfully the low end of the vodka market, but nobody has successfully disrupted the premium side of the market,” says Jonathan Bailey, CEO, Broken Shed Distilleries.
The original founders are two American ex-pats who thought up the concept — vodka made from all-natural New Zealand resources — while relaxing in a broken shed on the banks of Lake Wanaka.♢